To say that it is the "e-commerce peak season" given Black Friday, Cyber Monday, the December holidays, and more is an understatement. So, how should you get ready now that you know what's coming? Read on to discover three strategies you can use to position yourself for e-commerce success when it counts the most.
There are peaks and dips in e-commerce. The end of the year, however, is undoubtedly busy for the majority of organizations. Why?
Around this time of year, holidays are condensed, which causes spikes in traffic, sales, shipping, and returns. The following holidays should be noted:
Valentine's Day, Father's Day, Mother's Day, Black Friday, Cyber Monday, Christmas, and Halloween.
Even as pandemic limits and closures reduced in-store buying alternatives during the past few years, the explosion in internet shopping that followed won't stop. Additionally, a lot of buyers try to buy their holiday gifts early.
But what does all of this imply for your company? It implies that it's time to start getting ready for the peak season for online sales, which tends to start earlier and conclude later every year.
Here are 3 underlooked ways to help you sell this peak season. Most companies do not understand just how essential the following tips are.
The number of customers coming from mobile phones has risen exponentially over the past decade. The amount of e-commerce spending in the US by mobile users was 0.97 billion in 2016, and 3.56 billion by 2021, and is projected to continue on an even faster trajectory.
Because of this, It is crucial to create a responsive, mobile-friendly UX (user experience) design for your website to cater to mobile customers. Consider integrating faster checkout solutions like Apple Pay that don't need consumers to complete time-consuming paperwork on their phones. These kinds of details can help make buying experience on a mobile device seamless, which can increase the number of conversions.
2. Find a great Fulfillment Partner
From inventory management and order fulfillment to shipping cost negotiations and return processing. You will unavoidably have less time to concentrate on order fulfillment and shipping as your firm expands. You must devote those hours to marketing, product development, and other tasks.
During the busy holiday shopping season, it's very important to have a smooth and effective e-commerce fulfillment process. Your company may suffer if you are unable to handle the workload and fall short of client expectations.
One remedy? To ease the burden, collaborate with a specialized fulfillment and logistics company. A third-party service provider can manage the whole fulfillment process, allowing you to concentrate on managing your company and prospering during the busiest shopping season of the year.
3. Focus on Quick Shipping
There is nothing like offering a same-day delivery option that beats Amazon Prime.
Same-day delivery may be a problem for many delivery partners. But if you don't give your customers a great delivery experience, you might lose business to your competitors. High extra costs can drive you away, but it will also discourage many customers in a market who have growing expectations.
During the busiest time of the year, choosing the appropriate logistics supplier is essential to elevating your e-commerce operations, regardless of whether you're in development mode or just trying to enhance your end-to-end logistics before the e-commerce peak season.
As the e-commerce peak season approaches, it is important for you to take steps to prepare your businesses for the influx of traffic and orders. This includes making sure your website is mobile-friendly and responsive, finding a great fulfillment partner to help you with shipping and order processing, and focusing on finding a same-day delivery partner to meet customer expectations. By taking these steps, you can position yourself for success during the busiest time of the year.
